Frozen bakery producer
Type of transaction
Leading player in the Spanish frozen bakery market
Unique commercial network through which distributes a wide portfolio of products with an unmatched service to bakeries, cake shops, food stores, hotels, fast food, franchises and restaurants. It has 26 commercial offices and more than c.220 stores.
Solid industrial structure based on state-of-the-art manufacturing facilities.
- Changing founding family owned culture to a results driven organization
- Top management (CEO, CFO) and middle management reinforced
- New hires for the commercial department and sales channel to push sales growth
- Significant cost reduction (over €5m)
- Deleveraging by means of capex and working capital optimization and non-core assets disposals